Roofings Group unleashes 2017 strategy


Roofings Group, the leading producer of quality steel products in Uganda, with a good market reach across the East African region is looking forward to another rewarding year after registering tremendous success in 2016.

Speaking during a media engagement session at the Roofings Group’s Head office in Lubowa near Kampala today, Mr. Oliver Lalani, the Executive Director noted that the successes registered in 2016 have set in motion a raft of initiatives aimed at buttressing the firm’s position as the leading supporter of the construction sector in Uganda and the region.

“The growth in our business has been largely made possible because of the consistency in our quality, reliability and the professionalism of our staff. The availability of high quality steel is fundamental for the development of the construction sector,” he said.

Adding, “Over the last few years the competition in the steel sector has also grown tremendously which has led to more innovation, product differentiation and the importance of brand equity and awareness. In order to manage this, we have worked hard to differentiate ourselves from the competitor and maintain precision in our product and service delivery. We have invested with the region in mind and enjoy good demand in neighboring countries.”

In his address, Lalani also noted that having the right product is not sufficient, but other factors such as distribution channels or accessibility are equally important to ensure that the consumer gets the right experience in purchasing the product.

In 2016, Roofings Group was recognized by the Uganda National Bureau of Standards (UNBS) as the Champion of the Construction Sector for its remarkable contribution to the bustling industry. The company’s plant in Namanve has diversified the products under the Roofings Group portfolio and now offers customers unmatched variety.

In light if its initiatives, the company emerged the Overall Exporter of the Year during the President’s Exporters’ awards 2016, receiving the Platinum Award, the highest recognition at the ceremony.


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