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Ugandan policymakers, innovators, students, broadcasters, and leaders from the country’s sports fraternity joined the global community to mark World Intellectual Property Day 2026 at the Uganda Business Facilitation Centre in Kololo.
The celebrations, organised by the Uganda Registration Services Bureau (URSB), highlighted the growing role of intellectual property (IP) in driving innovation, protecting talent, and unlocking economic value in sports.
Chief guest Kedrace Turyagyenda emphasised the government’s commitment to transforming education through a competence-based curriculum.
“Government is steadily transitioning to a competence-based curriculum across all levels of education to foster practical, skills-based learning. This shift moves us away from purely theoretical knowledge and directly supports initiatives such as IP in schools, which nurture creativity and innovation from an early stage,” she said.
Robert Kasande, permanent secretary at the ministry of Justice and Constitutional Affairs, commended URSB for its role in strengthening Uganda’s innovation ecosystem.
“A strong legal framework is essential for innovation, and through URSB, the ministry is ensuring intellectual property systems effectively support Uganda’s economic growth,” he noted.
Sports journalist Leon Ssenyange (extreme left) leads a panel discussion during World Intellectual Property Day celebrations
URSB registrar general Mercy Kainobwisho reiterated the bureau’s commitment to advancing the commercialisation of innovation, particularly within the sports sector.
“In sports, talent alone is not enough; intellectual property is what turns talent into value. URSB is committed to ensuring athletes, clubs, and creatives can protect, commercialise, and fully benefit from their brands, innovations, and ideas,” she said.
Rinaldi Jamugisa, PR and communications manager at MultiChoice Uganda, a Canal+ company, underscored the importance of IP in sustaining the global sports ecosystem.
“Intellectual property allows athletes, teams and nations to earn from their talent and hard work. When platforms like SuperSport secure rights to major events such as the FIFA World Cup, that investment flows back into the sport, supporting players, clubs and development at every level. When fans watch through legitimate platforms, they are supporting the future of the game,” he said.
“With the 2026 World Cup ahead, this will be one of the most expansive tournaments yet, with 10 African countries set to participate. We want Ugandans to experience every moment through world-class coverage,” he added.
Also in attendance were heads of sports federations under the National Council of Sports, led by Moses Magogo Hassim, president of the Federation of Uganda Football Associations (FUFA), underscoring the deepening intersection between sports and intellectual property.
Related
, https://observer.ug/sports/ursb-marks-world-ip-day-2026-with-focus-on-sports-and-innovation/
