DUBAI EXPO 2020: "An Opportunity To Market Uganda" Foreign Affairs Minister John Mulimba.

BY PRESSUG PUBLICATIONS

DUBAI EXPO 2020: "An Opportunity To Market Uganda" Foreign Affairs Minister John Mulimba.
DUBAI EXPO 2020: "An Opportunity To Market Uganda" Foreign Affairs Minister John Mulimba.

SUMMARY:

  • Uganda finally ready, After hanging in doubt despite the priority invitation by the United Emirates, Uganda will finally participate in the Dubai world Expo with eyes on Tourism. 

  • Uganda Airlines will also launch its Dubai service during the expo and will be the official Ugandan flier for the international Expo.

  • This expo is billed to be the most prominent, highly publicised and the most expensive expo that has been ever held globally in recent times.

  • The Government of the United Arab Emirates started on the preparation and publicizing this expo 10 years ago. It was supposed to ran for a complete12monthsandwasto be held in the year 2020, but had to be postponed due to the Covid pandemic. Adjustments were equally made to the duration which will now be for six months till 30th March 2022.

KAMPALA‐UGANDA‐DUBAI|PRESSUGPUBLICATIONS| According to the State Minister in Charge of Regional Cooperation John Mulimba, the expo is strategic for Uganda to attend. “Dubai expo is being a hub and a business centre is a very strategic expo for us (Uganda) to attend. Uganda will be attending and we hope to benefit,” Mulimba told the media on Thursday.
 
Uganda as country, is looking to tap opportunities in the areas of trade, investment, commerce, tourism, agriculture, ICT and manufacturing among others from the expo which is to be attended by 189 other countries.

“People used to think that when you talk about Uganda, Uganda is some small country somewhere, geographical location not known, what it stands for is not there but I think this presents a very good opportunity for us to go and present ourselves". Adding that we shall also be addressing challenges of climate change.
 
“Side meetings are going to provide a platform for discussion. So the technical minds who are going to be in these side meetings will help us remunerate the effects of the sanctioning world. Most importantly it will help us to expose and expound on our visibility. Other than the Middle East or its neighbors, we have a huge international community that will be participating in this expo and will want to know what Uganda stands for in terms of its political standing. As a country, it will help us to enhance our political visibility,” he said.

“The expo will help us improve public diplomacy and image not only in the Arab world but also in the wider international community. Uganda will be the first to be celebrated at the Exhibition Arena. Uganda’s economic and commercial diplomacy will also be boosted. As a ministry, we are prioritizing economic and commercial diplomacy in which we want to tell the world about what we have, what we produce, what we sell". He said.

EXPO OPINION 

However the expo will provide opportunity to global key players, buyers, suppliers, innovators, investors and traders to pitch for their share of the global economic cake. Us here, also not to miss out on this huge opportunity, our country Uganda is participating and will be at the Dubai Expo, thanks to the tireless efforts of our Embassy in UAE.

However, what seems to be paradoxical is that as we are frantically making the final touches on our Ugandan pavilion in Dubai so as to make a lasting first impression to the expo visitors, here back home, we seem to be displaying a not so much impressive image of ourselves as a country.

May be, it might be true that as handlers of the State affairs, we haven’t yet managed to appreciate the direct correlation between the country’s affinity (attractiveness) to attract visitation, trade and investment to a country with its global image perceived or real.

Since we are gearing to take part in this global event, where the international media will definitely be playing the most critical role of hyping a countries potential for trade, tourism and investment, we wouldn’t be wrong to imagine that there would therefore be no appetite for stalking or fermating the usual unnecessary confrontations that we see all the time that doesn’t at all add any positives to the country’s image.

Uganda as a country itself is a beautiful bride that should be a natural magnet to any global suitor that would love to invest and trade in amidst a very friendly environment, but unfortunately our Uganda continues to be perceived globally as having issues of governance and human rights.

That being the case, it would be just logical that we wouldn’t want again to exercibate or help to confirm that perception by doing things that tend to directly play in the hands of the negative forces that want to always depict our country as one where investment propositions shouldn’t be made.

Hopefully, the various State actors together with the agencies mandated to safeguard our country’s image and those that are responsible for promoting Uganda’s potential in terms of tourism, trade and investment will at their soonest sit together and be able to convince themselves of the innevitable correlation of matters of security, peace, governance and human rights on one hand and attractiveness, affinity and ability to get both direct and indirect investments in a country on the other hand.

The Government of the United Arab Emirates started on the preparation and publicizing this expo 10 years ago. It was supposed to ran for a complete 12 months and was to be held in the year 2020, but had to be postponed due to the Covid pandemic. Adjustments were equally made to the duration which will now be for six months till 30th March 2022.

As a result of the hype and the global overriding desire for economic recovery, vast majority of the countries of the world are set to fully attend and participate in this expo.

The expo will provide opportunity to global key players, buyers, suppliers, innovators, investors and traders to pitch for their share of the global economic cake.

Us here, also not to miss out on this huge opportunity, our country Uganda is participating and will be at the Dubai Expo, thanks to the tireless efforts of our Embassy in UAE.

MINISTRY OF TRADE ON DUBAI EXPO 

According to the State Minister for Trade, Industry and Cooperatives, Hon. Harriet Ntabazi, Uganda intends to promote its trade relations with the greater Middle East, as well as attract investments in infrastructure, mining, health, agriculture, real estate, energy, industrialization, Oil and Gas.

“We also intend to promote Uganda's tourism potential as a premium tourism destination. We plan to enhance bilateral relations especially with the Government of UAE at the expo,” said Ntabazi.

Minister, who was joining her voice at the media launch at ministry of foreign on the state of Uganda’s readiness to participate in the six-month Expo 2020 Dubai, which will run from 01 October 2021 to 31 March 2022.

Ntabazi told the media that of the Middle East’s total imports valued at US$ 819.4 billion in 2020, Uganda contributed exports valued at US$1.9 billion, a 0.23 per cent market share.

“Our participation in the Expo will increase our presence as well as the market share,” the Minister added.

Uganda’s priority products that will be exhibited at the expo include coffee, tea, cocoa, Nile perch, avocado, bananas, mangoes, pineapples, hot pepper, ginger, kidney beans and milk powder among others.

Nabatanzi Sunday, 03 October 2021 told the parliament that they has been set aside for the promotion of Uganda and will entail business meetings, road-show, performances and food tasting of Uganda’s staple dishes.

Uganda’s tourism, trade and investment promotional activities will also include a Tourism, Trade and Investment Forum, business-to-business and business-to-government networking.

REQUIREMENTS FOR DUBIA EXPO

The coronavirus-delayed Expo 2020 has opened in Dubai, with organisers aiming to stage the largest global gathering since the start of the pandemic.

More than 190 countries are showcasing their cultures and innovations inside architecturally striking pavilions on the 438-hectare (1,083-acre) site.

Dubai's government has spent an estimated $7bn (£5.2bn) on the event.

It hopes to attract 25 million visitors over the next six months to boost tourism and investment in the emirate.

Organisers say they have been "delighted" with ticket sales, but analysts believe they will struggle to meet the target because of the continuing restrictions on global travel.

Travellers can visit Dubai if they have a negative PCR test done before departure, however a vaccine is required to visit the rest of the United Arab Emirates.

To get into the Expo itself, all those aged 18 and over will be required to show proof of a vaccination or a negative PCR test. Free testing will be available to ticket-holders on site.

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