Fresh Dairy announces 19% discount on flavoured milk for back-to-school season

Fresh Dairy has announced a 19% discount on its floured milk products in a promotion targeting learners returning to school.

The Minister for Education and Sports, Janet Museveni recently urged mothers to pack for their children milk, eggs and porridge as school snacks depending on what one can afford.

According to Vincent Omoth, the Marketing Manager  for Fresh Dairy, in response to this call, they decided to announce a discount to ensure learners returning to school can have the much needed milk.

“In a bid to give parents more access to our dairy products, Fresh Dairy using one of our flagship brands – flavoured milk has announced a 19% discount this back-to-school season lasting till 15^th October 2024, accessible countrywide, at a store nearest to you,” Omoth said.

He said the discount is in regards the three Fresh Dairy flavours including Vanilla, Strawberry and chocolate, adding that the offer is valid for the 24 and 12 pack cartons as well as the 500ml and 250 mil pack sizes.

The International Dairy Federation (IDF) in its 2020 publication  suggested  various benefits of adding milk to school programs including improved nutrient intake, better bone health, enhanced cognitive development, improved academic performance, reduced risk of chronic diseases, promotion of healthy eating habits and reduced tooth decay among others.

Studies also show that good nutrition is the foundation of health and wellness for children, and milk is a crucial part of a healthy diet.

Dairy products play a critical role in the diet of children, topping as a great source of calcium, phosphorous, potassium and Vitamin D.