Kiira Motors Partners with Rwenzori Marathon

Kiira Motors Corporation (KMC), a leading Ugandan state enterprise focused on advancing the country’s motor vehicle industry, has been named the official transport provider for the upcoming Tusker Lite Rwenzori Marathon.

This prestigious annual marathon, set for August 24th, 2024, celebrates the stunning Rwenzori Mountains while promoting healthy living, enhancing tourism, and supporting local communities.

The event also aims to raise awareness about the environmental challenges threatening the Rwenzori region, including the rapid loss of glaciers and increased flooding due to climate change. These issues highlight the urgent need for sustainable tourism practices.

To support the marathon, Kiira Motors will provide a fleet of eco-friendly vehicles, including three 10.5m Kayoola EVS electric buses, one 8.5m Kayoola EVS, and a Kayoola E-Coach.

The company will also establish charging stations along the Kampala to Kasese route, reinforcing its commitment to environmentally responsible transportation.

Kiira Motors CEO, Mr. Paul Isaac Musasizi, expressed enthusiasm about the collaboration, stating, “We are excited to contribute to this remarkable initiative. Partnering with the Tusker Lite Rwenzori Marathon allows us to promote the use of sustainable electric mobility solutions, which are crucial for reducing emissions in Uganda’s key tourist areas.”

This partnership comes on the heels of KMC’s successful hosting of Africa’s largest e-Mobility Expo, which showcased groundbreaking Ugandan electric vehicle innovations and encouraged the broader adoption of electric mobility across the continent.

Amos Wekesa, one of the marathon’s key organizers, praised the partnership, saying, “Collaborating with Kiira Motors is a significant step forward for our event. Their electric buses will make travel to Kasese more accessible and environmentally friendly, aligning perfectly with our goal of hosting a green marathon while ensuring broad participation.”

The Tusker Lite Rwenzori Marathon continues to grow in prominence, attracting thousands of participants each year.

The 2024 edition is expected to draw over 3,000 runners from Uganda and beyond, all eager to experience the race’s challenging course and breathtaking scenery.