Why Do Most Africans Believe in African Brands but Have Loyalty in Europe?
Most African consumers have no loyalty to African brands, though a good number say they…
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Browsing Tag
africans
Africans are more loyal to non-African brands than local ones, says new study
Despite 64% of Africans expressing confidence in the continent, they remain loyal to…
Young Africans in the diaspora
Their growing pride in the continent and why institutions are charting new…