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Unlike ComicCon, which is geared towards fans, CinemaCon targets cinemas. Studios use the annual 4-day gathering to showcase their upcoming movie slates. The content that brings customers to the cinema comes from Hollywood. The better the movies, the more traffic cinemas can expect, the more money they will make. As such, studios use CinemaCon to reveal footage and trailers for …
Read More »CinemaCon left us hopeful – The Observer
