Tag Archives: ITB

Berlin, Germany– Team Uganda is tapping into the European market at the ITB Berlin Expo. Europe contributes a smaller but strategic overseas market segment, with roughly 39,000+ European visitors annually. This number needs to increase since Uganda’s tourism sector is expected to contribute $50 billion under the government’s tenfold growth and target of $500 billion by 2040. Members of Ugandan …

🇺🇬 Uganda has commenced a high-impact participation at ITB Berlin 2026, positioning itself as a competitive tourism, trade and investment destination within the European market. The three-day global expo, held in Berlin, Germany from 3rd–5th March under the theme “The world of travel lives here,” has drawn more than 150,000 exhibitors, travel agents and trade professionals from across the globe. …