Uganda’s tourism sector may be posting impressive numbers on paper, but beneath the glossy “Explore Uganda” billboards lies a troubling trail of gaps, missed targets and weak oversight, according to the December 2025 Auditor General’s report on the marketing and branding of tourism activities by the Ministry of Tourism Wildlife and Antiquities and the Uganda Tourism Board. The audit returned …
Read More »Tag Archives: UTB
Tourism Activities will Continue in the Elections Cycle – UTB
Uganda Tourism Board (UTB) has assured Ugandans and those interested in adventure, that although the government announced a public Holiday on 15th and 16th January 2026, during Electoral period, tourist activities will go on uninterrupted. Tourists cruising on Murchison falls some time back (courtesy photo) “Leading to the elections, Uganda has continued to enjoy a calm and stable environment across …
Read More »EXPLORE UGANDA! UTB, Uganda Cranes ink deal to position Uganda globally
The Uganda Tourism Board (UTB) has entered a strategic partnership with Federation of Uganda Football Associations (FUFA) to position Uganda Cranes as global ambassadors for the “Explore Uganda” brand. The partnership was announced at UTB headquarters on Tuesday 16, December by UTB Chief Executive Officer Juliana Kagwa and FUFA 2nd Vice President Dr.Taibu Azah. The partnership takes immediate effect as Uganda …
Read More »
pressug.com News 24 7