Jamaican dancehall Queen Spice has visited the seat of Buganda Kingdom at Bulange Mengo yesterday in one of her week long cultural immersion programme in Uganda. The immersion was organized by Uganda Tourism Board (UTB) and Buganda Kingdom ahead of her maiden concert in Uganda slated for 9th May, 2026 at Lugogo Cricket Oval. The visit, which forms part of …
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UTB leveraging commercial diplomacy to deepen Uganda’s tourism potential
Uganda is sharpening its tourism strategy, aligning diplomacy, market engagement, and on-the-ground experiences to strengthen visitor flows from key international markets ahead of the 2026 Pearl of Africa Tourism Expo (POATE). Working closely with its foreign missions, the ministry of Foreign Affairs and Uganda Tourism Board (UTB) is taking a more deliberate approach to how it engages priority markets, under …
Read More »UTB Joins Sister Agencies at a Strategic Retreat as International Arrivals Reach Record 1.64 Million
The Uganda Tourism Board, alongside the sector’s principal agencies, participated in a high-level three-day strategic retreat at the government-owned Crested Crane Hotel in Jinja from February 18 to 20, convened by the Ministry of Tourism, Wildlife and Antiquities to address systemic inter-agency coordination failures through structured policy dialogue, as the sector registered a record 1.64 million international arrivals in 2025. …
Read More »BILLIONS LOST! TOURISM IN TURMOIL! Sleeping UTB, Tourism Ministry Bosses Face Axe After Probe Lifts Lid on Systematic Failures
Uganda’s tourism sector may be posting impressive numbers on paper, but beneath the glossy “Explore Uganda” billboards lies a troubling trail of gaps, missed targets and weak oversight, according to the December 2025 Auditor General’s report on the marketing and branding of tourism activities by the Ministry of Tourism Wildlife and Antiquities and the Uganda Tourism Board. The audit returned …
Read More »Tourism Activities will Continue in the Elections Cycle – UTB
Uganda Tourism Board (UTB) has assured Ugandans and those interested in adventure, that although the government announced a public Holiday on 15th and 16th January 2026, during Electoral period, tourist activities will go on uninterrupted. Tourists cruising on Murchison falls some time back (courtesy photo) “Leading to the elections, Uganda has continued to enjoy a calm and stable environment across …
Read More »EXPLORE UGANDA! UTB, Uganda Cranes ink deal to position Uganda globally
The Uganda Tourism Board (UTB) has entered a strategic partnership with Federation of Uganda Football Associations (FUFA) to position Uganda Cranes as global ambassadors for the “Explore Uganda” brand. The partnership was announced at UTB headquarters on Tuesday 16, December by UTB Chief Executive Officer Juliana Kagwa and FUFA 2nd Vice President Dr.Taibu Azah. The partnership takes immediate effect as Uganda …
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