Tag Archives: Tourism

A landmark moment for Uganda’s tourism sector unfolded when Jamaican dancehall superstar Spice touched down in Entebbe, breaking away from the familiar “fly-in, perform, fly-out” routine that defines many international celebrity visits.Her trip evolved into a high-profile cultural pilgrimage that projected the Pearl of Africa to millions of her global followers and, in the process, revealed the richness of what …

Musician Spice visits Bulange Mengo to celebrate Ugandan cultural tourism – The Voice Uganda HomeBusinessMusician Spice visits Bulange Mengo to celebrate Ugandan cultural tourism , https://voiceuganda.com/2026/05/07/musician-spice-visits-bulange-mengo-to-celebrate-ugandan-cultural-tourism/

Jamaican dancehall Queen Spice has visited the seat of Buganda Kingdom at Bulange Mengo yesterday in one of her week long cultural immersion programme in Uganda. The immersion was organized by Uganda Tourism Board (UTB) and Buganda Kingdom ahead of her maiden concert in Uganda slated for 9th May, 2026 at Lugogo Cricket Oval. The visit, which forms part of …

The Uganda Tourism Board (UTB) has announced its sponsorship of the first-ever performance by Jamaican dancehall queen Spice in Uganda. The concert, organised by Africa One Ltd, will take place on Saturday, 9th May 2026 at Lugogo Cricket Oval Kampala and is the headline event of a week-long programme of tourism experiences designed to show the world what Uganda has …

Kampala, Uganda — For years, Uganda’s global athletics story has largely been told through the triumphs of elite runners on distant tracks and city marathons. From the high-altitude communities around Mount Elgon to international podiums, Ugandan athletes have carried the country’s flag with distinction. Yet a quiet transformation is underway one that is shifting the narrative from exporting talent to …

Kampala, Uganda — Tourism remains one of Africa’s most consistent foreign exchange earners, supporting livelihoods, shaping national brands, and connecting local economies to global markets. In Uganda, often celebrated as the “Pearl of Africa,” the sector has gained renewed strategic focus, particularly through government-led efforts to align diplomacy with economic outcomes.  A notable shift came with the launch of the …

Uganda is sharpening its tourism strategy, aligning diplomacy, market engagement, and on-the-ground experiences to strengthen visitor flows from key international markets ahead of the 2026 Pearl of Africa Tourism Expo (POATE). Working closely with its foreign missions, the ministry of Foreign Affairs and Uganda Tourism Board (UTB) is taking a more deliberate approach to how it engages priority markets, under …

Dar es Salaam, Tanzania — Efforts to position East Africa as a unified and competitive tourism destination gained renewed momentum this week as Uganda and Tanzania convened a high-level Tourism Roadshow in Dar es Salaam. Held on 28 April at the Hyatt Regency Dar es Salaam, The Kilimanjaro, the forum brought together public and private sector actors under the theme …

Kampala, Uganda — A high-level Egyptian delegation has concluded a 10-day familiarisation tour of Uganda, ending in western Uganda at Emburara Farm Lodge, in a visit that combined cultural immersion with strategic engagement on tourism and investment. The mission, coordinated under Uganda’s Economic and Commercial Diplomacy (ECD) framework, reflects a growing emphasis on leveraging tourism as both an economic driver …

Kampala, Uganda — Uganda’s push toward Economic and Commercial Diplomacy under its Tenfold Strategy is elevating tourism as a central pillar of growth. Across embassies and missions abroad, a deliberate effort is underway to position the country as the Pearl of Africa, hosting influencers, investors, and media delegations to experience its landscapes, wildlife, and cultural heritage firsthand. The momentum is …