Tag Archives: Tourism

The Uganda Tourism Board (UTB) has announced its sponsorship of the first-ever performance by Jamaican dancehall queen Spice in Uganda. The concert, organised by Africa One Ltd, will take place on Saturday, 9th May 2026 at Lugogo Cricket Oval Kampala and is the headline event of a week-long programme of tourism experiences designed to show the world what Uganda has …

Kampala, Uganda — For years, Uganda’s global athletics story has largely been told through the triumphs of elite runners on distant tracks and city marathons. From the high-altitude communities around Mount Elgon to international podiums, Ugandan athletes have carried the country’s flag with distinction. Yet a quiet transformation is underway one that is shifting the narrative from exporting talent to …

Kampala, Uganda — Tourism remains one of Africa’s most consistent foreign exchange earners, supporting livelihoods, shaping national brands, and connecting local economies to global markets. In Uganda, often celebrated as the “Pearl of Africa,” the sector has gained renewed strategic focus, particularly through government-led efforts to align diplomacy with economic outcomes.  A notable shift came with the launch of the …

Uganda is sharpening its tourism strategy, aligning diplomacy, market engagement, and on-the-ground experiences to strengthen visitor flows from key international markets ahead of the 2026 Pearl of Africa Tourism Expo (POATE). Working closely with its foreign missions, the ministry of Foreign Affairs and Uganda Tourism Board (UTB) is taking a more deliberate approach to how it engages priority markets, under …

Dar es Salaam, Tanzania — Efforts to position East Africa as a unified and competitive tourism destination gained renewed momentum this week as Uganda and Tanzania convened a high-level Tourism Roadshow in Dar es Salaam. Held on 28 April at the Hyatt Regency Dar es Salaam, The Kilimanjaro, the forum brought together public and private sector actors under the theme …

Kampala, Uganda — A high-level Egyptian delegation has concluded a 10-day familiarisation tour of Uganda, ending in western Uganda at Emburara Farm Lodge, in a visit that combined cultural immersion with strategic engagement on tourism and investment. The mission, coordinated under Uganda’s Economic and Commercial Diplomacy (ECD) framework, reflects a growing emphasis on leveraging tourism as both an economic driver …

Kampala, Uganda — Uganda’s push toward Economic and Commercial Diplomacy under its Tenfold Strategy is elevating tourism as a central pillar of growth. Across embassies and missions abroad, a deliberate effort is underway to position the country as the Pearl of Africa, hosting influencers, investors, and media delegations to experience its landscapes, wildlife, and cultural heritage firsthand. The momentum is …

A shocking international tourism scandal unfolding on Mount Everest has sent tremors across the global travel industry—and raised uncomfortable questions about how safe and transparent tourism systems are in countries like Uganda. Investigations by the Nepal Police have uncovered a jaw-dropping $20 million (about UGX 75 billion) insurance fraud scheme where mountain guides allegedly drugged unsuspecting foreign climbers to fake …

By Octavius Tunanukye The Centre for Integrated Community Development Uganda has launched a new initiative aimed at accelerating community livelihoods and tourism development in Buhweju District. The Livelihood Development Accelerator (LDA) Program was unveiled during the Buhweju–Kampala Networking Dinner held at Kingdom Kampala on Saturday, March 7, 2026. The event attracted hundreds of participants from across Uganda, as well as …

🇺🇬 Uganda has commenced a high-impact participation at ITB Berlin 2026, positioning itself as a competitive tourism, trade and investment destination within the European market. The three-day global expo, held in Berlin, Germany from 3rd–5th March under the theme “The world of travel lives here,” has drawn more than 150,000 exhibitors, travel agents and trade professionals from across the globe. …