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Tusker Lite has been unveiled as the Official Beverage Partner of the NCBA Auto Show, a move aimed at strengthening the beer brand’s presence in Uganda’s lifestyle and entertainment space while enhancing the experience for visitors at the three-day motoring event.
The NCBA Auto Show, which runs from July 17 to 19 at Kololo Independence Grounds, is expected to attract thousands of automobile enthusiasts, families, adventure seekers and lifestyle lovers for what has become one of Uganda’s biggest automotive exhibitions.
As part of the partnership, Tusker Lite will set up the Pitstop Lounge, a premium hospitality space where visitors can relax, recharge and enjoy a cold Tusker Lite between exploring vehicle displays, automotive innovations and entertainment activities.
The lounge is expected to offer more than refreshments, bringing together music, social experiences and the brand’s signature lifestyle in an atmosphere that complements the excitement of the auto show.
The partnership is in line with Tusker Lite’s strategy of associating with experiences that appeal to adventurous and thrill-seeking consumers. Over the years, the brand has supported music festivals, nightlife events, fitness activities and cultural experiences that bring people together.
The collaboration also gives Tusker Lite an opportunity to connect with Uganda’s growing community of automotive enthusiasts while contributing to the overall visitor experience at the exhibition.
Visitors to the event will have access to the Pitstop Lounge throughout the three-day showcase, where they can enjoy premium hospitality as they explore the attractions at the auto show.
The exhibition will open daily from 9am, bringing together automotive enthusiasts, families, industry players and lifestyle consumers for three days of motoring, entertainment and networking.
This year’s edition will feature luxury vehicles, vintage classics, the latest vehicle models from leading dealers and emerging automotive technologies. Visitors will also have an opportunity to participate in exclusive test drives, watch drifting and gymkhana demonstrations by professional drivers, and explore innovations shaping the future of mobility.
, https://nilepost.co.ug/business/357319/tusker-lite-partners-ncba-auto-show-to-boost-motoring-experience
